Burberry Has Launched Its First Only-Digital Products, Available in Limited Edition
The brand from the UK is moving towards digitalization and has recently presented its first digital products. A limited-edition features an NFT vinyl toy, Sharky B, and digital clothing.
The British Fashion House is continuing to experiment in digitality and gaming and presents Blanko’s Block Party. And this multiplayer game offers its players a possibility to collect, upgrade and sell digital toys.
The launch is part of the brand’s cooperation with the Mythical Games company. Their partnership was announced last June in Los Angeles.
The label created a vinyl toy that is fully digitalized, and the Sharky B is all dressed in the designed clothing and accessories with the Burberry monogram on it. The Sharky B outfit can also be purchased. The jetpack, along with water slides will arrive on sale, and this is the first time Burberry has presented digital-only products. Players will be able to decorate any virtual toy they have.
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