Burberry Cooperated with Mythical Games and Launched an NFT Toy of Vinyl
Burberry continues to target the younger generation and decides to experiment for the first time, with a launch of NTF’s toy made of vinyl in cooperation with Mythical Games. The brand announced this partnership during the Electronic Entertainment Expo that took place in Los Angeles.
A joint series of both brands will be available in a limited edition called Blanko for the game Blankos Block Part, where players can collect and sell digital toys.
The Blankos Block Party offers players and collectors new ways of communication, who can own items from their favorite brands. For Mythical Games, this is the first time they partner with a luxury brand.
Burberry’s digital toy is going to arrive in July, however, the brand hasn’t revealed yet what it will look like. For Burberry, this is also the first experience of NFT technologies, which will start a completely new level of possibilities.
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