Burberry Brand Is Now Partnering with the Tour de France Team to Raise Funds
Burberry has recently started a partnership with the Tour de France team to raise funds for charity. The British brand has officially become a partner of Qhubeka NextHash, a cycling team focusing on the charity organization from South Africa, called Qhubeka.
Now, Burberry goes deeper into the sports world, starting a new partnership with the World Tour cycling team. Qhubeka NextHash aims at raising awareness of a non-profit organization that provides bicycles not only to medical staff but also to students.
Burberry, in turn, will support the organization with a donation and provide cycling T-shirts for the Qhubeka NextHash team with the brand’s logo on them.
Inspired by a team spirit that unites different cultures and traditions, the brand decided to focus on positive impact. Burberry, which Spring 2022 men’s collection has recently arrived online, is involved in a number of partnerships not relating to the fashion world, such as cycling, NFT, and gaming.
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