Bulgari and Refik Anadol Present Multisensory Artwork Conceived by AI
News & Events

Bulgari Works With the Artist Refik Anadol on the Artwork Conceived by AI

Artist Refik Anadol on the Artwork Conceived by AI

The Rome-based jeweler Bulgari collaborated with Refik Anadol to present an immersive work of art. This will be the first creation, conceived by artificial intelligence, of the artist and director for a luxury brand. Bulgari has already presented a visual installation in Milan.

The partnership between the Rome-based company and award-winning media artist was inspired by Bulgari’s signature snake design. The sculpture is called Serpenti Metamorphosis and combines the beauty of nature with machine learning algorithms. With the help of the ability to learn colors, patterns, and shapes, the machine offers an alternative reality that simulates the textures and smell.

Multisensory Artwork

In addition, Anadol developed another innovative artwork using a machine learning algorithm. As a result, he got digital reptile training on more than 120,000 images of snakes. The installation can be seen outside Milan’s cathedral until October 31 and is expected to travel around the world.

The company and Anadol also partnered with perfume master Sophie Labbé and Firmenich to present the first AI-based fragrance called Rainforest.

Bulgari and Refik Anadol

The proceeds will go to a charity Save the Children, as well as Bulgari Virus Free Fund to fight against the pandemic.

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