Bottega Veneta’s New Campaign Supports Italian Local Brands and Crafts
Bottega Veneta decided to support famous Italian companies. Named Bottega for Bottegas, the project draws public attention to local craftsmen and their crafts.
As part of its new campaign, the fashion house will provide Italian workshops and their products with access to its advertising platforms: from online banners to offline platforms, including advertising placements in Milan, media columns, and special places for products in its own stores.
Bottega Veneta also draws the attention of its customers to selected companies by sending gift boxes with an exclusive range of products from six local brands. The gift box contains Pasta Martelli pasta, Riso Pozzi rice, Carta Matruda paper, Ginepraio gin, Saponificio Varesino soap, Gay-Odin chocolate, and Krumiri Rossi cookies. Bottega Veneta says it will now run such a campaign regularly and honor other national producers.
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