Bottega Veneta Brand Has Posted Its Advertising in LA, and You May See It From the Sky
At the beginning of this year, the official accounts of Bottega Veneta vanished from Instagram, Twitter, and Facebook. In January, the Fashion House decided to delete its social media accounts in order to create its own online magazine. The creative director of the brand believes audiovisual performance is a more progressive move.
The first issue of the brand, launched on March 31, contained editorial footage and a series of short art videos. The main characters of the edition were Missy Elliott and designer Barbara Hulanicki. Then, the fashion brand revealed the Issue 02 of the quarterly online magazine. In it, as in first, there were only photos and videos. Supermodel Naomi Campbell, rapper Travis Scott, Chinese swimmer Ning Zetao, as well as photographers David LaChapelle and Carlene Jacobs worked on the creation of the new number.
However, the Fashion House has not completely disappeared from social media. There are still some social networks (@bottegaveneta.by.daniellee and @newbottega) but they are run by the designer himself.
Now, Bottega uses other creative approaches to advertising distribution. For example, posters from the last-second issue can be seen even from the sky. They are posted in LA, not far from the airport.