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Balmain Brand Presents an Online Platform for Olivier Rousteing’s New Sneakers

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Balmain has decided to create an online marketplace dedicated to Olivier Rousteing sneakers. Olivier Rousteing, who created designs like the B-Bold, continues to promote the shoes in new directions. Her latest work is high-top sneakers with a cutout that gives them the look of a sandal.

Read also: New Balance Teamed Up with STAUD and Presented a New Collection of Sportswear and Shoes

The sneakers called the Balmain Sneaker Hub are going to arrive at the French brand’s website today. The mini-site is created to give sneakers access to all the latest news and updates concerning Rousteing and his team.

This site full of content will originally draw attention to Renforshort, a singer and songwriter from Canada, known for her provocative lyrics. Her songs vary from pop to punk. And she wears the latest B-Bold sneakers model from the joint line designed by Sucuk und Bratwurst called Digital Art Creations.

In the future, the content will include photo shoots, videos, playlists, and other fashion content.

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