Meet a New Model of Balenciaga Sunglasses With a Lighting Logo
News & Events

Balenciaga Has Presented a New Model of Sunglasses With a Luminous LED Logo

Balenciaga Has Presented a New Model of Sunglasses With a Luminous LED Logo

Balenciaga recently presented a capsule collection in collaboration with the most popular game- Fortnite. The items appeared both in the game and in the brand’s store. Read more here: The Fashion House Balenciaga Creates Digital Clothing for the Fortnite Game

And the French brand decided not to stop there. In order to remain interesting to a young audience, the fashion house is inspired by innovative shapes and modern technologies. Balenciaga introduced a new sunglasses model based on LED technology.

Balenciaga Eyewear collection

The Balenciaga Eyewear collection, presented on the presentation of the spring-summer 2020 line, has been updated with new sunglasses with an LED-lit logo. The frame combined a simple new style with the fashion house’s commitment to embracing technological innovation in its shapes and silhouettes. 

The lenses of the massive glasses are completely black with a rough shape. The bold rectangular frame has an embedded LED system that illuminates the brand’s logo. The brand name sparkles with a combination of several shades, prints, and patterns that can be controlled using a touch sensor.

The logo lights up when the temples of the sunglasses are fully extended, or if you tap them three times. The animation dies out when you close the glasses, place them upside down on the surface for more than five seconds, or if you touch them three times again.

In addition, the light can flicker, remain static or smoothly transition from one color to another, shimmering from blue, red, green, purple, yellow, and white- depending on the wishes of the owner of the novelty.

The set includes a magnetic charger, which is better not to lose- it will be problematic to find something like that. On the Balenciaga website, glasses are available for order for 1,035 dollars.

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