The U.K. Label Superdry Sued Asos for Copying Its Osaka Branding
News & Events

Asos Was Sued by Superdry After Copying Osaka Trademark for Alleged Copying

Superdry Sues Asos for Alleged Copying

Recently, the documents were sent to the High Court where Superdry sued Asos for allegedly using its Osaka trademark on sweatshirts and T-shirts.

Namely, the U.K. label sited five products on the Asos website with the Osaka branding on it. Among the products are T-shirts, shirts, and one item designed by the online retailer.

On an oversized T-shirt from New Look, the word Osaka is written in the same font as Superdry’s products. In addition, Asos used the same contraction JPN and identical Japanese characters.

According to Superdry, it wrote to Asos in July complaining and asking to remove the items from the website. But not only didn’t Asos remove the products but continued to sell and add new ones.

Interestingly that since Asos sells Superdry clothing, it is impossible that it didn’t know about the Osaka brand which was founded in 2003. Superdry, which uses Japanese culture and styling, registered the trademark in 2018 that covers sweatshirts, hoodies, and T-shirts. The line gained a huge success, and since 2015, the company has sold above 291,000 items of clothing which equal 5.1 million pounds in sales.

Superdry named Osaka brand its integral heritage and wants to prevent Asos from using the trademark in the future. Asos hasn’t given comments on the situation yet.

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