Neil Beloufa Celebrates Éditions De Parfums Frédéric Malle Scent
News & Events

Art and Cocktails on the Occasion of Éditions De Parfums Frédéric Malle Scent

Art and Cocktails on the Occasion of Éditions De Parfums Frédéric Malle Scent

In order to celebrate Éditions de Parfums Frédéric Malle Scent, Neil Beloufa decided to create an immersive installation special for the launch of Synthetic Jungle. Franco Algerian artist organized a cocktail party which took place in Paris. 

Guests were invited to visit the Pavillon Rivé Gauche venue, where an interactive video installation was presented featuring colorful walls and floors. The room was designed in the thematic of flora and fauna with columns releasing different components of the perfume. 

Beloufa wasn’t in-depth familiar with the perfume. That’s why he cooperated with Malle and Anne Flipo, questioning them about fragrances. And then he tried to illustrate the knowledge he got with colors and images using different technologies.

Malle had been looking for an interactive way to show perfumers and the whole process for him seemed like a fun game inspired by the 1970s.

Did you like this article? We found some news that you will also like to read:

Leave Comment

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

Top News

Dior Apologizes to China for a Controversial Photo
News & Events
The French Brand Dior Has Apologized to China After a Photo Scandal on an Exhibition

24.11.2021

/

Views 94
Francesca Amfitheatrof Creates Jewelry
News & Events
The Designer Francesca Amfitheatrof Makes the Jewels That Are Worn by Hollywood Stars

19.11.2021

/

Views 72
Top model Iman and David Bowie
News & Events
The Model Iman Presented Her First Perfume Dedicated to Her Late Husband

18.11.2021

/

Views 69
Penhaligon’s portraits
News & Events
Penhaligon’s Presented a Digital Platform To Show Its Portraits Collection

18.11.2021

/

Views 68
Rag & Bone Presents Interactive Instagram Filters
News & Events
Meet Interactive Instagram Filters by Rag & Bone and Create Your Own Videos

19.11.2021

/

Views 60

This site uses cookies to ensure you get the best experience on our website.