Armani Will Stop Using Angora Next Winter, Discover More About the Brand’s New Policy
Recently it became known that Giorgio Armani refused to use Angora wool. The same ban is already in force at Gucci, Calvin Klein, Valentino, Burberry, Tommy Hilfiger, and other companies.
On Wednesday, the brand announced that it will stop using angora wool starting from Fall / Winter 2022 / 23. The company adheres to the fur-free policy and is expanding the list of unused materials.
Pressured by animal rights organizations and more aware customers, the Italian luxury group is joining brands that have moved away from the incredibly soft fabric made from rabbit fluff.
PETA announced last month that the luxury online platform Farfetch will stop selling angora products by April 2022.
In addition, the organization launched a campaign against the use of Angora wool, which is mainly sourced from China, several years ago, as the techniques used to collect the fluff were deemed cruel.
For Armani, abandoning angora is the next step towards sustainability, according to a company press release. The group ditched fur in 2016 and signed Fashion Pact with other key industry players in 2019.
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