News & Events

Alicia Keys Launched a Cosmetic Line and Urges People to Pay Attention to Their Bodies

alicia keys

For the artist and brand founder, body care is as important as personal well-being. Last year, Alicia Keys in cooperation with Elf Beauty presented Keys Soulcare, and her goal was to push the boundaries between beauty and wellness. Now, the line which features Renewing Body and Hand Wash, Body Oil, and Nourishing Body Cream is available for pre-order on the brand’s website. The product’s cost starts from 24 to 35 dollars.

For Keys, mental well-being condition and beauty are connected. She believes that taking care of the soul influences not only mind and spirit but also body and emotions. Adding that except for skincare, soul care is also important as the body is a powerful part of us.

Last year, the brand introduced a candle, along with a face roller, and various skin care products, all designed to be used together. So, the use also resembled a kind of ritual. 

When Keys learned Buddhist meditation, she started to explore her body. For her, rituals of oil, hand, and body gel appliance are a part of changing the way she thinks about herself and spends her free time. Now, she enjoys the little moments alone with herself to pay more attention to the body and soul.

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