Alexander McQueen Worked With Young Artists From South Wales for the Last Project
Alexander McQueen has launched a new project. Titled Wales, it was created in collaboration with Clémentine Schneidermann and Charlotte James. As part of the initiative, the photographer together with the art director helps young artists develop in the local community.
The new project is inspired by the brand’s creative director Sarah Burton’s trip to Wales. There, she worked on the creation of the autumn-winter collection. While working on the looks, the designer studied the Welsh national costume, which is often dominated by red color, which symbolizes protection, healing, and strength.
In the latest campaign, girls between the ages of 12 and 17 took part. The children were asked to choose a friend or family member to participate in the filming. Special for the photo session, lilac dresses were made in collaboration with a local atelier. After the end of the work, a series of masterclasses were held remotely.
Did you like this article? We found some news that you will also like to read: