Afterpay’s Genderfree Shop Encourages People to Think Differently about Social Norms
Afterpay is planning to open its Genderfree Shop this month, which will introduce customers to a new way of shopping. The store will offer a shopping experience, exceeding gender, to encourage people to take control of their expression.
Genderfree Shop by Afterpay will feature popular summer styles, chosen by Levi’s, including products from such brands as Birkenstock, Milk Makeup, and others.
Special for Pride Month, Genderfree Shop created a place where buyers can find content and products of the brand, along with informative texts that will definitely inspire you. Such purchasing experience will encourage customers to choose styles based on self-expression, breaking gender stereotypes.
To make this goal happen, Afterpay cooperated with Reimagine Gender, which specializes in supporting organizations and communities. Through long and strong partnerships and donations, Reimagine Gender hopes to promote LGBTQ brands on the platform in the near future.
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